- Retail Store Pintecord 2022 -
Welcome to color – Pintecord Smart What do you want to feel? How would you represent it in a color? Color is much more than a visual perception — it awakens emotions, sensations, memories. The challenge of this project was to rethink the traditional paint store and turn it into a space that creates experiences and evokes feelings. This transformation involved a shift both in the company and in the customer journey: moving from a passive aisle-based shopping model to an interactive, immersive experience with real product samples. These samples allow you to experience color through the senses — to appreciate finishes, textures, and the emotions they evoke. In this way, customers can choose in a more intuitive and unique way. The store strikes the perfect balance between digital and analog: each product display includes a QR code that leads to detailed information when scanned. It's a space designed to surprise you, to be lived and felt. Let yourself be guided by the experience of color and texture. Feel more, think less. Project in collaboration with Lucía Gerbaldo.